AITO M9 Averages Over ¥610,000 in Sales Price, Driven by High-Income Buyers

The Aito M9’s average transaction price across all trims has surpassed RMB 610,000, achieving逆势 growth amid an intensely competitive price war and setting a new record as the fastest-selling vehicle priced above RMB 500,000 to exceed 10,000 deliveries. A survey of 124 early owners reveals that their average age is 36.4 years, with an average household annual income of RMB 921,000. Nearly 60% of these buyers upgraded from premium brands. Their average annual household expenditure stands at RMB 389,000, and most are self-employed or business owners, with managers and professionals also well represented. In their purchasing decisions, 53.2% of owners placed orders without comparing other models. Among trade-in customers, 59.0% replaced vehicles from traditional luxury brands—primarily Mercedes-Benz, Audi, and BMW. Key purchase drivers were dominated by intelligent features: advanced driver-assistance systems ranked highest at 52.4%, followed by brand reputation and smart cockpit functionality (tied at 43.5%), safety (41.9%), and comfort (37.9%). Additionally, 58% of owners use Huawei smartphones and 32% use Apple iPhones, indicating that the HarmonyOS in-vehicle experience is positively influencing Huawei smartphone sales.