BYD Yuan UP Teams Up with "Minions & Monsters" for Movie Party and Nationwide Wrap Car Tour

On July 18, BYD Yuan UP teamed up with the animated film *Minions & Monsters* to host a fan-exclusive screening event titled “Yuan Qi Gathering · Joyful Minion Fun” at China Film International Cinema (OCT Harbour CINITY location) in Shenzhen, inviting over 100 brand fans to attend. The two parties have officially partnered and launched a series of interactive activities, including themed car parades and graduation-season pop-up events. At the event, a co-branded, custom-wrapped Yuan UP vehicle inspired by the movie was unveiled. This special edition car has already embarked on an 11-day nationwide tour covering Guangzhou, Shanghai, and Chengdu, traveling a total distance of 4,500 kilometers. Equipped with BYD’s DiLink 100 intelligent cockpit system, the vehicle features a 12.8-inch central touchscreen, exclusive Minions-themed wallpapers, and a four-zone voice interaction system supporting continuous conversation. The venue also featured immersive movie-themed sets and a photo zone open all day, recreating scenes from the film and offering fun handheld signs for guests to interact with Minions characters. Priced from RMB 74,800, the Yuan UP is positioned as a compact all-electric SUV, highlighting five core product attributes: “fun to drive, entertaining, easy to park, stylish, and safe.” It currently leads sales in its segment.