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Intense 2026 Auto Launches Squeeze Dealers, Fueling Price Wars

From:Internet Info Agency 2026-07-24 08:22:00

2026 is widely regarded as a "banner year" for the automotive industry, with numerous automakers launching new models simultaneously. However, the market has not responded as positively as anticipated. At the 2026 China Automotive Forum, Lang Xuehong, Deputy Secretary-General of the China Automobile Dealers Association, noted that manufacturers generally held an optimistic outlook on market trends and aimed to seize early-mover advantages at the start of a new cycle. This surge in product supply, however, has mismatched with weak market demand, intensifying price competition under the authorized distribution model and significantly increasing pressure on dealers' operations.

Editor:NewsAssistant