Porsche Global Deliveries Drop in First Half of 2026, China Sales Plunge 31.93%

Porsche reported first-half 2026 revenue of €17.229 billion, down 5.11% year-over-year; operating profit rose 33.86% to €1.348 billion; and the automotive segment’s EBITDA margin improved to 18.3%, up from 16.0% in the same period last year. Global vehicle deliveries totaled 122,306 units in the first half, a 16.5% decline year-over-year, while the share of fully electric vehicles in its automotive business fell to 19.4% from 23.5% a year earlier. By region, deliveries in China reached 14,501 units in the first half, down 31.93% year-over-year. Porsche attributed this decline primarily to challenging conditions in the overall luxury market and intense competition. By model, the Cayenne, Macan, and 911 ranked as the top three best-selling models. Deliveries declined year-over-year for all models except the 911.