Maserati Partners with Egnazia Ospitalità Italiana to Launch Italian Driving Experience Program

Maserati and Egnazia Ospitalità Italiana have announced a partnership to launch a series of exclusive driving travel programs. Centered on Italian culture, aesthetics, and the philosophy of travel, this collaboration combines Maserati’s design, performance, elegance, and driving pleasure with Egnazia’s deep-rooted expertise in regional heritage, aiming to explore Italy’s diverse landscapes through curated drives and luxurious stays. The partnership begins at Borgo Egnazia in Puglia and extends to multiple properties within the Egnazia portfolio, offering guests bespoke driving itineraries and experiences. In Puglia, the GranTurismo coupe and GranCabrio convertible are featured in the “Discover Puglia” journey, while the Grecale SUV leads the “Maserati Italian Driving Experience” in other destinations. The program also includes exclusive Modena privileges for Egnazia guests, featuring visits to Maserati showrooms, customization workshops, and the headquarters of the brand’s Fuoriserie (custom classics) division. Additionally, joint dealer events will be held in Puglia and the Dolomites to strengthen connections with clients and partners.