Xiaomi Auto Delivers Over 700,000 Units Across Two Models, Avoids Mainstream Market Competition

Xiaomi Auto has launched two models, the SU7 and YU7, with cumulative deliveries exceeding 700,000 units over the past two years, achieving break-even in its automotive business. Both models target relatively niche segments and have gained market traction through a differentiation strategy. The top-trim variant carries a pre-sale price of RMB 300,000, reflecting Xiaomi's decision not to enter the highly competitive mainstream market with a low-price approach.