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Lei Jun Shifts Marketing Strategy to Boost Xiaomi EV

From:Internet Info Agency 2026-08-01 09:12:00

Before the official debut of Xiaomi Auto, Lei Jun shifted his marketing messaging, pivoting the product promotion from track performance to family-oriented use cases. Some observers noted that prior to actually experiencing the vehicle firsthand, they did not have high expectations for Xiaomi's "Pengcheng" car.

Editor:NewsAssistant