From：Internet Info Agency 2026-08-01 12:00:09
BMW has recently rolled out advertisements for the movie *Spider-Man: Beyond the Spider-Verse* to vehicles produced after July 2020 and equipped with BMW OS 7, 8, 8.5, 9, or BMW OS X across more than 70 countries and regions worldwide. Upon starting their cars, owners see a banner on the central infotainment screen; tapping it plays a full-screen animation. This update is part of BMW’s collaboration with the film, which features the BMW iX3 and showcased a special edition model at the movie’s red carpet premiere in Los Angeles. Some international owners have expressed dissatisfaction, arguing that high-end vehicles should not forcibly display commercial ads that consume users’ time. BMW responded by stating that the in-car animation is part of its collaborative content with Marvel.
Volkswagen's China NEV Deliveries Exceed 28,000 Units in October 2026
Dongfeng Nissan NV200 PHEV to Debut on November 13, NX7 Pre-sales to Begin Simultaneously
Japanese Teardown Team Completes Full Disassembly of Leapmotor Lafa5
New Porsche Panamera Expected in 2027, to Launch as 2028 Model
Jaguar Land Rover Confirms Range Rover Velar and Evoque to End Production in Mid-2027
