Geely Auto Group Establishes Sales HQ to Consolidate Multi-Brand Marketing Resources

On August 2, 2024, Geely Holding Group announced the establishment of Geely Auto Group Sales Headquarters to enhance synergy among marketing resources across its various brands. The new Sales Headquarters comprises six primary business units: China Star Sales Company, Galaxy Sales Company, Lynk & Co Sales Company, Zeekr Sales Company, and two others, aiming to enable resource sharing and improve overall operational efficiency and user experience within its multi-brand ecosystem. In terms of personnel appointments, Lin Jie has been named General Manager of Geely Auto Group Sales Headquarters and will concurrently serve as General Manager of Zeekr Sales Company. Fan Junyi has been appointed Executive Deputy General Manager of the Sales Headquarters and will also serve as General Manager of Lynk & Co Sales Company, overseeing Galaxy Sales Company as well. Wang Bo has been named General Manager of China Star Sales Company, and Guan Jiuyang has been appointed Executive Deputy General Manager of Galaxy Sales Company. This organizational adjustment maintains each brand’s ability to make independent and agile decisions while driving integration at the group level in areas such as sales channels, user data, and marketing resources. This move is part of Geely’s ongoing “One Geely” strategy, which has been actively implemented since 2025. Previous steps under this strategy include the merger of the Galaxy and Geometry brands, strategic realignment of Zeekr and Lynk & Co, and Zeekr’s consolidation into Geely’s main listing entity. According to data, Geely Holding achieved a record-high retail sales volume of 1,934,842 vehicles in the first half of 2026, with monthly overseas sales exceeding 100,000 units for the first time.