Geely Auto Group Establishes Sales HQ to Drive "One Geely" Strategy

Geely Auto Group recently established Geely Auto Group Sales Headquarters as a concrete step to implement its "One Geely" strategy within the marketing system. The new Sales Headquarters comprises six first-tier group organizations, including China Star Sales Company, Galaxy Sales Company, Lynk & Co Sales Company, and Zeekr Sales Company. Lin Jie has been appointed General Manager of the Sales Headquarters and concurrently serves as General Manager of Zeekr Sales Company. Fan Junyi is named Executive Deputy General Manager of the Sales Headquarters and also assumes the role of General Manager of Lynk & Co Sales Company, with additional oversight of Galaxy Sales Company. Wang Bo has been appointed General Manager of China Star Sales Company, and Guan Jiuyang serves as Executive Deputy General Manager of Galaxy Sales Company. This organizational adjustment aims to enhance synergy among marketing resources across Geely’s brands, maintaining each brand’s market proximity and agility in decision-making while improving the overall operational efficiency and user experience of the multi-brand system.