Xiaohongshu Offers Up to ¥960K for AI Social Product Manager

Xiaohongshu has recently accelerated its AI strategy, focusing on AI-powered social products and community interaction tools, shifting from backend technical applications toward in-house R&D, productization, and ecosystem development. The company has posted multiple AI-related job openings on recruitment platforms. Among them, the role of "AI Social Product Manager" involves leading the design of AI companion products and exploring AI applications in scenarios such as emotional connection, interest-based matching, and personalized interactions, with a salary range of RMB 30K–60K per month plus a 16-month bonus structure—amounting to a maximum annual compensation of RMB 960,000. Another position, "Comment Interaction AI Product Manager," also offers a top annual package of RMB 960,000 and focuses on features like AI-generated comments, AI character interactions, and intelligent replies, embedding AI capabilities into the platform’s community ecosystem. In May 2024, Xiaohongshu announced an organizational restructuring, establishing two dedicated AI divisions: Dots (an AI-first department) and the Enterprise Intelligence Division. Prior to this, the company had already open-sourced several AI tools, including REDSearcher (a search agent), FireRed-Image-Edit (a multimodal image editing tool), and FireRed-OpenStoryline (a video creation model). Additionally, Xiaohongshu fully acquired “DianDian,” an AI-powered search product tailored for lifestyle scenarios.