Ford Unveils New Electric Pickup Fathom Starting at $28,350, Launching Late Next Year

Ford unveiled its next-generation electric pickup truck, named the Fathom, on August 6, with a starting price of $28,350 (approximately RMB 192,000). The vehicle is expected to launch in late 2025. Built on Ford’s new dedicated battery-electric "Universal EV Platform," the Fathom is the first model based on this architecture. The Fathom offers more interior space than the Toyota RAV4 and comes standard across all trims with a high-resolution central touchscreen, native Apple Maps integration, bidirectional charging, digital key functionality, and a front trunk (frunk). It also supports Ford’s BlueCruise hands-free driver-assistance system, available with an additional activation fee. The vehicle is compatible with both Apple CarPlay and Android Auto. Its navigation system can automatically plan charging stops based on battery level, display nearby charging stations, and provide real-time traffic updates along with turn-by-turn directions. Kai Hatt, General Manager of Ford Model e, stated that the Fathom achieves its competitive pricing not by drastically cutting features, but by optimizing its cost structure while retaining the functions customers love. The Fathom will use domestically produced prismatic lithium iron phosphate (LFP) battery cells in the U.S., manufactured using CATL-licensed technology. While Ford has not yet disclosed specific details on battery capacity, range, or fast-charging capabilities, it confirmed that a configuration offering approximately 300 miles (483 kilometers) of range will be available.