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OpenAI Rolls Out Ads for Free and Go Users of ChatGPT in India

From:Internet Info Agency 2026-08-27 22:00:00

On August 27, OpenAI announced it would begin displaying ads to ChatGPT Free and Go plan users in India. The company had previously updated its terms of service to explicitly state that users might see advertisements while using ChatGPT. Currently, ChatGPT has over 100 million weekly active users in India, a significant portion of whom use the free version or the lower-cost Go plan. The initial ad rollout will feature 50 brands, and next month, OpenAI will launch an advertising management tool enabling marketers to create their own business ad campaigns, with a minimum daily budget of ₹725 (approximately RMB 51.1). Dave Duggan, OpenAI’s Global Head of Advertising Solutions, stated that ChatGPT Ads can present brand messages at moments when users are forming purchase or decision-making intent, ensuring highly contextual relevance. In August 2025, OpenAI introduced the ChatGPT Go plan in India for less than $5 per month, accompanied by a limited-time offer allowing users to access it for free for one year. Recently, the company hired Uber’s former India head to drive local business expansion. OpenAI first displayed ads to users in the U.S. in February this year and expanded its advertising operations to Europe earlier this month.

Editor:NewsAssistant