Bilibili Reports Q2 Revenue of RMB 7.94 Billion, Up 8% YoY, with Net Profit of RMB 339 Million Marking Eighth Consecutive Profitable Quarter

On the evening of August 27, Bilibili released its unaudited financial results for the second quarter of 2025. The report showed that the company's revenue for Q2 reached RMB 7.94 billion, an 8% year-over-year increase. Net profit stood at RMB 339 million, while adjusted net profit under non-GAAP measures was RMB 700 million, up 25% year-over-year. Since achieving its first quarterly profit in Q3 2024, Bilibili has now reported eight consecutive quarters of positive adjusted net profit. Gross margin for the second quarter was 37.2%, higher than 36.5% in the same period of 2024. Following the earnings release, Bilibili's share price rose more than 5% in U.S. pre-market trading.