Yijing X9 Pre-order User Profile Revealed: 92.33% Are Upgraders or Repeat Buyers, 33% Own BBA Vehicles

The Yijing X9 launched pre-sales on August 18, with a pre-sale price range of RMB 299,800 to RMB 379,800. According to data disclosed by Zeng Qinglin, General Manager of the Yijing automotive brand, as of September 6, 92.33% of pre-sale orders came from customers upgrading or switching vehicles, including 33% from BBA (BMW, Benz, Audi) owners and 25% from Huawei ecosystem vehicle owners. In terms of age distribution, users aged 31 to 39 accounted for more than half of all orders; geographically, over 75% of buyers were from first-tier and new first-tier cities. Additionally, more than 66% of reservation holders had previously compared the X9 against flagship models from established premium brands and high-end offerings from emerging EV makers, and 83% opted directly for mid-to-high trim configurations. The vehicle is scheduled to officially launch in September and test drives are now open for registration.