FAW Audi and SAIC Audi Draw Clear Business Boundaries: Four Rings Brand and Lettered Brand to Operate Separately

On October 26, FAW Audi and SAIC Audi drew clear business boundaries. All business under the Audi four-ring brand will be operated by FAW Audi, while SAIC Audi will focus on the AUDI (Audi letter mark) brand created specifically for the new energy vehicle market. On November 11 of that year, SAIC and Volkswagen signed a framework agreement in Germany, planning to manufacture and sell Audi brand models in China and to establish a sales company with each holding a 50% stake. In October of the same year, FAW-Volkswagen Audi held an investor meeting in Spain and lobbied the China Automobile Dealers Association to establish the "Audi Dealer Association." On November 10, the Audi Dealer Association was established and sent a letter of inquiry to Audi China. Subsequently, all parties reached an agreement: SAIC obtained production and sales licenses, but could only sell after 2022, and needed to arrange sales and service operations through the existing Audi investor network; meanwhile, SAIC Audi built an online and supermarket direct-sales store sales model. In the first nine months of 2026, SAIC Audi's letter-brand E5 and E7X models sold approximately 16,000 units combined, outselling its four-ring brand models by several thousand units. In April 2026, the Audi Innovation Technology Center, jointly built by SAIC and Audi, landed in Shanghai and will lead four future letter-brand models. In November 2026, Zhang Jun will take office as President of Audi China, becoming the first Chinese national to hold the position. He previously worked at Audi China from 2018 to 2020 in senior management roles, participating in the formation of the SAIC Audi sales team and strategic projects for FAW Audi.