From：Internet Info Agency 2026-11-02 08:45:07
Ford CEO Jim Farley announced at an all-hands meeting last Thursday that Ford plans to achieve annual sales of 5 million vehicles by 2032, an increase of about 20% from current levels. Farley said the company will rely on the launch of several new models to drive a sales recovery in the coming years. Ford is planning to launch five new models priced under $40,000 by the end of 2030, including a fully electric pickup truck. The pure electric pickup, named Fathom, will be priced at approximately $30,000, and Ford expects it to contribute more than 100,000 units in sales in its first year of production. Ford executives revealed that Fathom is expected to begin production in the fourth quarter of 2027. In overseas markets, Ford is planning to partner with France's Renault and China's Geely to launch several new models in Europe, with the parties collaborating at Ford's plant in Spain to jointly advance manufacturing of the new vehicles. According to figures released by Ford, as of September 30, its global dealer deliveries totaled approximately 3 million vehicles, down 9% from the same period in 2025. The last time the company surpassed 5 million in annual global sales was in 2019. Industry historical data shows that a decade ago Ford's annual global sales exceeded 6 million vehicles. In recent years, Ford has discontinued several SUV models including the Escape and Edge, which had previously contributed hundreds of thousands of units in annual sales.
