Audi Innovation Technology Center Opens in Shanghai, Four All-New AUDI Models Planned for 2028 Launch

On November 5, the Audi Innovation Technology Center, jointly established by AUDI AG and SAIC Motor, opened in Shanghai. The center is an R&D entity serving the AUDI brand, with full vehicle development and end-to-end R&D capabilities. Its R&D focus covers vehicle engineering and driving dynamics, AI-powered smart cockpits, and next-generation advanced driver assistance systems, with R&D work spanning the entire process from product definition and engineering development to full vehicle validation. Under the plan, Audi and SAIC Motor will jointly develop four all-new AUDI models based on the ADP 2.0 intelligent digital platform, with the first new vehicle scheduled to hit the market in 2028. In April 2026, Audi and SAIC Motor signed a strategic cooperation agreement, announcing the establishment of the Audi Innovation Technology Center in Shanghai; in September, the joint venture R&D entity completed its registration. Currently, the AUDI brand is operated by SAIC Audi, which has launched models including the Audi E5 Sportback and Audi E7X; the Audi four-ring brand is operated by FAW.