Ford Motor Company Brings Dual Brands to the 9th CIIE, Plans to Export Locally Developed Models to 52 Countries and Regions

On November 5, the 9th China International Import Expo opened in Shanghai. Ford Motor Company presented both the Ford and Lincoln brands at Booth H7.2, marking Ford's ninth consecutive year of participation since the inaugural CIIE in 2018. At this year's expo, Ford China's business approach shifted from "in China, for China" to "in China, for the world." The all-new Ford Transit City pure electric commercial vehicle rolled off the production line in August 2026. The model was jointly developed by Ford China in collaboration with local industry chain partners and global engineering teams, and is planned for export to 52 countries and regions across five continents. The Ford Bronco Wildtrak, the Bronco family's first new energy model, is positioned as an all-terrain camping SUV, offering both battery electric and extended-range powertrain options. The booth also displayed the classic Ford Bronco, the new Ford Explorer, the Lincoln Aviator, and the Lincoln Navigator. Ford showcased its "four-tier off-road" outdoor product matrix, leveraging its two outdoor theme parks in Jining and Liuzhou, and partnering with Qunar to launch customized off-road travel routes. The Lincoln brand opened the "Lincoln Sanctuary" experience track within the Liuzhou park, complemented by multiple self-drive routes. During the CIIE, Ford and Lincoln simultaneously updated their vehicle purchase benefits. According to Ford China, the Chinese market has been integrated into Ford's global innovative manufacturing system. Ford leverages its local supply chain to complete new energy vehicle development and uses global channels to bring China-developed models to overseas markets.