Jaguar Land Rover Exhibits at CIIE for Ninth Consecutive Year, Showcasing 7 Models

On November 5, the 9th China International Import Expo opened in Shanghai. Jaguar Land Rover is exhibiting for the ninth consecutive year, presenting a total of seven models from its two major brand families, Range Rover and Land Rover Defender, at the Automotive and Smart Mobility exhibition area in Hall 7.2, while also showcasing its bespoke services and philanthropic practices in China. At this year's CIIE, the Land Rover Series I classic vehicle and the Land Rover Defender Dakar Rally prototype are appearing together for the first time. The Series I classic vehicle completed a trans-Eurasian overland journey in 1955; the Defender Dakar race car is developed based on the production Defender OCTA, adopting the D7x body architecture and a 4.4-liter V8 powertrain, and achieved first and second place in the production class at the 2026 Dakar Rally. Jaguar Land Rover has set up a Range Rover SV Bespoke customization experience zone at its booth, offering more than 1.6 million combinations of colors, materials, and craftsmanship. In terms of market data, Jaguar Land Rover states that it has ranked first in China's luxury SUV market above 700,000 yuan for two consecutive years, while Range Rover has maintained its lead in the luxury SUV market above 1.5 million yuan for three consecutive years, with a market share of nearly 40%. Han Shaoshuai, CEO of Jaguar Land Rover China, stated that the company will continue to enrich its product lineup, create differentiated brand experiences, and enhance full-lifecycle services. Additionally, Jaguar Land Rover has set up a corporate social responsibility display area at its booth. The Youth Dream Fund, jointly established with the China Soong Ching Ling Foundation, has been running for 12 years, with cumulative investment exceeding 100 million yuan, benefiting more than 700,000 young people. In April 2026, Jaguar Land Rover announced plans to invest an additional 25 million yuan for the construction of public welfare projects in the new cycle.