Mercedes-Benz Exhibits at CIIE for Ninth Consecutive Year, Signs MOU with Tongji University

On November 5, the 9th China International Import Expo opened in Shanghai. Mercedes-Benz is exhibiting for the ninth consecutive year, showcasing models including the new-generation Maybach S-Class sedan and the all-new fully electric GLC SUV. The new-generation Maybach S-Class sedan features a rear-seat entertainment system led by a Chinese team, and applies an on-device multimodal large model jointly developed with Chinese partners, with plans to roll it out to the global market. The all-new fully electric GLC SUV is equipped with the virtual assistant "Xiaoben," as well as an urban and highway navigation-assisted driving system jointly developed with Momenta. During the expo, Mercedes-Benz signed a memorandum of understanding with Tongji University. The two sides will conduct joint research in areas such as assisted driving, intelligent cockpits, AI, new energy, and electronic and electrical architecture, and advance the cultivation of automotive innovation talent. In the initial phase, the cooperation will focus on researching Chinese users' preferences for assisted driving and the ride experience of models with different drive types. Tong Oufu, a member of the Board of Management of Mercedes-Benz Group responsible for Greater China operations, said that China is Mercedes-Benz's core innovation base. At present, Mercedes-Benz has established a research and development system in China with Beijing and Shanghai as its core, with R&D investment exceeding 10 billion yuan over the past five years.