At the 2026 Beijing Auto Show, Toyota unveiled a new brand philosophy, explicitly stating "with China, for China" as its guiding principle. Since launching its "Global Yet More Chinese" strategy in 2025, Toyota has continuously advanced its localization efforts in the Chinese market, implementing a unified ONE R&D system and appointing Chief Engineers based in China. The company has also successively introduced multiple localized products tailored to Chinese market demands. At this auto show, Toyota further clarified its commitment to deepening its business development in China.