Mercedes-Benz Launches "100% in China, for China" Strategy; All-Electric E-Class Planned for Domestic Production in Second Half of 2027

From:Internet Info Agency

2026-11-12 10:01:00

On November 12, Mercedes-Benz launched a business restructuring and introduced a "100% in China, for China" market strategy. Under this strategy, the all-new all-electric E-Class sedan will be the first model to be implemented, with production in China planned for the second half of 2027. Mercedes-Benz CEO Ola Källenius said in Berlin that the previous model of globally dispersed production and domestic assembly can no longer adapt to the current market environment. He said that more than 100 automobile brands are competing in the Chinese market, and any company hoping to become a global enterprise must adjust its entire business system. Data shows that Mercedes-Benz's sales in China fell 31% in the third quarter. Regarding its domestic production system in Germany, Mercedes-Benz management has proposed cost-reduction measures such as extending employees' working hours without increasing pay, in an attempt to bring German production costs closer to the level of its U.S. factories. There are currently no confirmed plans to close factories.

Editor:NewsAssistant

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