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Beijing Hyundai 3*3 strategy, launching 5 new cars in the second half year

From:Internet Info Agency 2018-08-02 09:44:42

 To consolidate its market status, Beijing HYUNDAI will continue building the “3*3” matrix product layout in the second half of 2018. Recently, INA learned from Beijing Hyundai that, to expedite the implementation of the layout, Beijing Hyundai will launch 5 more new car models, including models with comprehensive coverage performance, new energy models and the basic in the second half of the year. With the launching of new cars, its sales will be mounted up, and there is a lot to expect for Beijing Hyundai market performance of the second half year.

New Sonata PHEV

In terms of appearance, the China-made Sonata 9  PHEV basically maintains the outward design of the gasoline-powered cars. The only difference is that Sonata 9 PHEV adopts the unique 5-spoke wheel steel and the hidden tailpipe. The rear is also attached with a plug-in logo to show its PHEV identity.

In terms of configuration, the China-made Sonata 9 deluxe version will be equipped with LED head lamps, LED DRLs (daytime running lamps), LED rear lamps, panoramic moonroof, fin shaped car antenna, car body decoration strips, front and rear park distance control (PDC) and surround view camera system, etc. In terms of power, the new car will be equipped with the plug-in hybrid system consisting of a 2.0L naturally aspirated engine, electric engine and ternary lithium battery, with a maximum power of 177kw. In terms of transmission, the new car will be equipped with the 6-speed AMT (automated manual transmission) and 7-speed DCT (dual clutch transmission).


Hyundai LAFESTA is a brand new car especially designed for the Chinese market. It adopts a brand new design featured fastback body and curve design to build a coupe-like shape. Its name, LAFESTA, is derived from the Italian, which means festival. By its name, the official tries to highlight its dynamic and young style. LAFESTA is said to be equipped with a series of active safety driving assistance system and Internet of Vehicle to satisfy the demanding of technology and intelligent connection from young consumers.

In terms of power, the LAFESTA is equipped with 1.6T high power engine with unveiled power limit. In terms of transmission, the new car is still equipped with 7-speed DCT. After the launching of the LAFESTA, the competence of Beijing Hyundai in the sports sedan market segment has been further strengthened.

Hyundai Celesta RV (only in China)

Celesta RV had its showcase in Beijing Auto in April. With a brand new design, the vehicle trafficability and practicability of the storage space are highly upgraded to meet the various vehicle needs of the consumers while ensuring the controllability. In terms of power, the new car is equipped with 1.6L naturally aspirated engine, and a marvelous combination of 1.4T engine and 7-speed DCT is also optional. By choosing that combination, with the upgrading of the power, its fuel consumption will be controlled to 5.3L per 100km, the same as that of the 1.6L version.

Hyundai Tucson

For the SUV market segment, the new Hyundai Tucson will be unveiled in the second half year. Not only with a total upgrading in the outward design, the interior design will also be fairly refreshing with the new intelligent connected system. And intelligent driving assistance and safety configuration will be upgraded as well.

In addition, there will be another SUV model showcased in Guangzhou Auto in November. The brand new design of Hyundai and the leading frontier technology will bring stronger competence to this new model. And these two SUVs will together enrich the Beijing Hyundai SUV line-up.

End: This year marks the 15th anniversary of the establishment of Beijing Hyundai and a crucial year for the implementation of “Quality Present, Intelligent future” brand strategy. And the sales volume is going to hit 10 million units in the second half year. From the product plan and layout, it is obvious that, with the operation of 3*3 product layout, Beijing Hyundai is growing much faster in a sound and steady way.

Editor:Yunpeng Bai