From：Internet Info Agency 2019-05-15 16:42:42
Dongfeng Peugeot Citroen Automobile (DPCA) Co., Ltd. is one of the oldest automobile joint ventures in China. It owns two brands, Dongfeng Peugeot and Dongfeng Citroen. Recently, DPCA held an organization meeting in the field of marketing, and announced the appointment of new marketing organizations and cadres.
On May 14th, IIA learned from the DPCA official that the company canceled the marketing headquarters, further clarified the functional division of the front and back of the marketing, and clarified the matrix management method between the brand and each functional department; digital marketing, customer relationship, planning and order management such as sales-related functions, focus on the brand, enhance the strength of the first-line combat team; retain strategic, resource sharing, objective data analysis and business in the marketing back-office department, directly managed by DPCA general manager and executive deputy general manager.
Massimo Roserba
For the evolution of the organization in this marketing field, Mr. Roserba, General Manager of DPCA said: “This requires us to change with action. We need all our team members to work together and take responsibility for the new organization to operate better to really break through the marketing dilemma."
Li Jun
In addition, DPCA executive vice president Li Jun also said: "The current DPCA direction has become more and more clear, the goal is becoming more and more clear, all of which will help DPCA seize the opportunity of market recovery. No one can replace DPCA staffs and make DPCA reborn and revive, and DPCA's rebirth can only be on its own. I hope all DPCA people work together and act quickly to make their own contribution to the reborn of DPCA."
In order to promote customer-oriented marketing organization and operation mechanism, and improve customer satisfaction, on May 13, DPCA Voice of Customer first day meeting, held in the customer service center.
In the context of the market downturn, in the first four months of 2019, DPCA sold a total of 44,201 new cars, a significant drop of 59.61% compared with the sales of 109,000 in the same period last year. The performance in the same month was also not good. In April, a total of 9,543 new cars were sold, a decrease of 65.28% compared with 27,482 vehicles last year. Such sales performance, DPCA should indeed take the initiative to change, in order to ensure future development.
