From:Internet Info Agency 2020-03-18 13:41:15
The Volkswagen Group performed strongly in fiscal year 2019, with a total of 10.97 million new vehicles delivered worldwide, with sales revenue of 252.6 billion euros, a year-on-year increase of 7.1%, and operating profit increased to 17 billion euros. To be specific, the Bentley brand achieved sales revenue of 2.1 billion euros in 2019, an increase of 35.1% over the same period last year.
Thanks to increased sales, cost savings from ongoing efficiency enhancement programs, various portfolio effects, and the impact of exchange rate trends, the operating profit of the Bentley brand increased to 65 million euros (FY 2018: -288 million euros). The brand's operating return on sales increased to 3.1% (-18.6% in FY2018).
2019 is the centenary of the founding of Bentley Motors. With the excellent performance of many new models, this ultra-luxury car brand from England has achieved a new breakthrough in market performance. Bentley Motors sold a total of 11,006 new vehicles worldwide in 2019, with sales exceeding 10,000 for the seventh consecutive year, and a 5% increase compared to 2018.
At the same time, the brand's sales in the Chinese market accounted for a rapid increase in the global share. “Bentley ’s sales volume in the Chinese market accounts for 40% of the world ’s total, but the most critical products are still lacking,” said Adrian Hallmark, chairman and CEO of Bentley Motors in a recent interview. “If Bentley continue the efforts in China, its global sales volume is bound to have a large room for growth. "
In less than two years, Bentley's sales in China doubled its share of the global market. Adrian Hallmark believes that as long as the core models return to China, Bentley is confident of achieving a greater breakthrough in profitability in the future.