GAC’s Three Homegrown Brands Reboot: Trumpchi Launches Rugged SUV Yue 7, Hyper S600 Blind Booking Opens, Aion Unveils New Logo

On April 24, GAC Group held a brand renewal launch event at the Beijing Auto Show, announcing comprehensive upgrades for its three self-owned brands—Trumpchi, Aion, and Hyper—and unveiling multiple new models. In the first quarter of this year, GAC’s self-owned brands achieved cumulative sales of 166,200 units, an increase of over 42% year-on-year; overseas sales exceeded 42,000 units, surging by 96% year-on-year. Trumpchi has established “Smart Family Enjoyment” as its core brand proposition, focusing on reassuring quality, thoughtful comfort, and effortless intelligence. Its MPV family has recorded nearly 860,000 global cumulative sales to date. At the event, Trumpchi launched the all-new plug-in hybrid MPV, E8 PHEV, and its first rugged off-road SUV, Yue 7. The E8 PHEV is equipped with GAC’s next-generation plug-in hybrid technology, delivering a fuel consumption as low as 3.98 L/100 km and an all-electric range of 281 km. The Yue 7 is positioned as an all-scenario, intelligent, and robust SUV, with market launch scheduled for Q3 2024. Aion has redefined its brand identity as “Smart Joyful Living,” centered on fashion, intelligence, and peace of mind, and introduced a new logo. Its stylish urban SUV, the AION N60, starts at a pre-sale price of RMB 115,800 and will officially launch on April 28. It features intelligent driving technology derived from Level 4 Robotaxi systems, and pre-sale orders have already exceeded expectations. Aion also announced a “Triple Responsibility” policy, under which the manufacturer will assume liability for vehicle fires caused by issues with the triad of electric components (battery, motor, and electronic control), excessive battery degradation beyond limits, and third-party losses resulting from intelligent parking assistance malfunctions. The brand’s first intelligent coupe under this renewed identity is slated for launch in Q4 2024. Hyper has upgraded its brand philosophy to “Smart Enjoyable Living,” targeting discerning consumers who value both technology and lifestyle quality, with an emphasis on taste, technology, and personal delight. At the event, the luxury intelligent sporty SUV, Hyper S600, opened for blind pre-orders and is scheduled to launch within this year.