Ferrari Luce EV Starts at €550,000, Offers 35 Paint Colors and Extensive Customization

The Ferrari Luce EV, the brand's new all-electric sports car, has officially debuted with a starting price of €550,000. The model offers 35 exterior paint options, categorized into four groups: Standard, Heritage, Classic, and Special colors. Standard colors include Dark Grey, Rosso Corsa, Giallo Modena, Nero, Rosso Scuderia, Blu Pozzi, Bianco Avus, and Rosso Mugello. Heritage colors feature Blu Scozia, Rosso Dino, Bianco Cervino, Grigio Ferro, Blu Swaters, and British Racing Green. Classic colors encompass Blu Competizione, Blu Roma, Blu Tour de France, Argento Nürburgring, Grigio Titanio Metallizzato, Nero Daytona, Grigio Alloy, Grigio Silverstone, Rosso Imola, Nero Purosangue, Rosso Fiamma, Azzurro Treviso, Bianco Polare, Verde Toscana, Verde Costa, Verde Nürburgring, Giallo Amber, Grigio Shark, and Rosso Sunset. Special colors consist of Azzurro La Plata and Giallo Luce. The vehicle is equipped with two precision-machined wheel designs: a five-spoke alloy wheel available in silver or black finishes, and a turbine-style wheel offered with gold or white accents. Customers can also opt for titanium wheel bolts. Wheel center caps come in three finishes—carbon fiber, black, and yellow—and brake calipers are available in eight color choices. Exterior personalization further includes a carbon fiber package covering the wheel arches, side skirts, gloss-black roof, rear diffuser, and the roof area behind the panoramic glass sunroof. For badging, options include a silver Prancing Horse emblem on the front doors, Ferrari Scuderia shields on the front fenders, and an embossed “Ferrari” script at the rear. Ferrari states that the current online configurator is just the beginning, with more customization options to be introduced throughout the vehicle’s lifecycle. The company may also launch special editions and even offer deeply personalized, one-of-a-kind versions exclusively for individual clients worldwide.