BMW Launches ChatGPT Plugin to Help Users Find Buyable Models with Natural Language

BMW has launched a ChatGPT-based plug-in tool that allows users to select a vehicle model matching their needs through natural language conversations. Combining the language capabilities of generative AI with BMW’s product and configuration knowledge base, the tool ensures that recommended vehicle configurations are real and available for purchase. Users can make specific requests such as “Find me a red BMW 3 Series with 19-inch wheels,” or describe parameters like body dimensions, ground clearance, and powertrain to receive tailored recommendations. Additionally, the plug-in enables users to compare ownership costs of different models directly within ChatGPT, factoring in elements like driving dynamics and all-wheel-drive systems. While the tool is not yet available on the ChatGPT web version, it is already accessible on both mobile devices and computers.