Xiaomi Pengcheng Series Sees Surging Pre-Launch Interest, with Notable Rise in Inquiries from Women and Northern Users

Since the official announcement of Xiaomi's Pengcheng series, store leads have increased by 30%, with in-store mention rates reaching 20% to 25%. Customers are primarily interested in pricing, launch timing, and the arrival schedule of test-drive vehicles. Stores located in shopping malls that also host emerging EV brands have seen simultaneous growth in both online inquiries and foot traffic, reflecting stronger customer intent to compare options. Customer profiling shows that approximately 30% of users are female, predominantly aged between 30 and 42. First-time car buyers account for 20%, while replacement and additional-purchase customers each represent 40%. The N90 model mainly appeals to family users, with two-child households making up 40% of this segment; their key concerns are interior space, intelligent features, and safety performance. In contrast, the N70 attracts newlywed couples and single individuals, many of whom are mid-level managers or entrepreneurs in the tech industry. Among purchase intents, 20% come from existing Xiaomi vehicle owners looking to upgrade or add a vehicle, while 80% are new customers—many of whom hold a strong affinity for the Xiaomi brand. The proportion of customers switching from internal combustion engine (ICE) vehicles has exceeded store expectations, and they show relatively high acceptance of the 505-km all-electric range. Lead inquiries have notably surged in northern regions such as Harbin and Tianjin. Prospective buyers’ price expectations for the N90 cluster within the RMB 280,000–350,000 range: 65% anticipate a price above RMB 300,000, 20% expect it could exceed RMB 350,000, and another 20% believe it will be above RMB 250,000.