Xiaomi Pengcheng N70/N90 Series Launches Pre-orders, Driving 150 More Orders and 300% Foot Traffic Surge Per Store

Xiaomi's Pengcheng N70 and N90 new energy vehicle series launched pre-sales on August 3, receiving an enthusiastic market response. Data shows that after the launch, each store saw approximately 130 to 150 new orders, with in-store foot traffic increasing by about 300%. Around 80% of these orders came from customers visiting physical stores. Beijing and Shenzhen stood out in terms of order volume, with delivery centers recording higher order numbers than regular retail outlets, and northern regions exceeding expectations in their share of total orders. User profiling reveals that the primary buyer demographic consists of males aged 30 to 43, accounting for roughly 80% of users. Customers purchasing an additional or replacement vehicle made up 80% of total orders. Key consumer concerns centered on interior space, vehicle specifications, and pricing. The N90 model accounted for approximately 80% of total orders, while the N70 represented the remaining 20%. Store feedback indicates that most prospective buyers already own a gasoline-powered vehicle and plan to add a new energy vehicle as a second car. Features such as the versatile interior layout, extra-long sliding rails, and a pure electric range of 505 kilometers attracted significant attention. Some consumers indicated they would wait until in-car experiences and test drives become available before placing orders. Retailers noted that the current pre-sale campaign holds notable appeal even among traditional fuel-vehicle owners. In terms of competitive comparisons, around 70% of consumers proactively mentioned rivals such as the Li Auto L7 and L8, Aito M7 and M8, XPeng G9, and NIO ES8. Consumers in southern China tended to compare the vehicles primarily against other all-electric models, whereas some northern customers still benchmarked them against conventional joint-venture gasoline-powered cars.