Jizhong Group Unveils New Self-Developed Seat Cover at Shanghai International Auto Interiors Expo

From August 12 to 14, Jizhong Group participated in the Shanghai International Automotive Interiors & Exteriors Exhibition at Booth N2-2A003, Shanghai New International Expo Centre, debuting its newly developed, self-designed seat cover series. Made from eco-friendly materials, the new product supports seat ventilation and heating functions, is compatible with mainstream passenger vehicles and new energy models, and offers diverse color and texture customization options. The new collection comprises three series: - The "Premium Luxury" model from the Elegant Chinese Style series features reddish-brown cowhide adorned with diamond quilting and embroidery inspired by the "Flowing Streams and Lofty Mountains" motif. - The "Chinese Chic" model centers on blue-and-white porcelain aesthetics, using an off-white base with deep navy patterns. Its headrest displays scrolling floral motifs, the backrest integrates classic blue-and-white antiquarian designs, and the seat cushion is embellished with flowing cloud and wave patterns—all achieved through flat printing techniques that emphasize colorfastness and fine line detailing. - The Cozy Home series uses eco-friendly silicone leather, offering stain resistance, durability, breathability, and odor-free comfort. It features diamond quilting on the main seat area and cartoon plush embroidery on the backrest. On-site, the exhibition also showcased real-time close-ups of key manufacturing processes, including fabric treatment and stitching, highlighting the company’s technical expertise in pattern development and precision sewing. On the first day of the show, Jizhong Group’s booth attracted numerous domestic and international visitors, with its business and technical teams on hand throughout the day to explain product features.