Domestic Brands Hit 71.1% Market Share in July as Joint Ventures Slide Across the Board

According to data from the Passenger Car Association (CPCA), retail sales of passenger vehicles nationwide in July 2026 totaled 1.461 million units, down 20.9% year-over-year and down 8.8% month-over-month. Among these, Chinese brands accounted for 1.038 million units, capturing a market share of 71.1%. German brands sold 181,000 units, a year-over-year decline of 31.7%, with their market share falling to 12.4%. Japanese brands recorded sales of 160,000 units, down 32.3% year-over-year, holding a 10.9% share. U.S. brands sold 61,000 units, down 36.0% year-over-year, reducing their share to 4.2%. Korean brands sold 13,000 units, a 32.7% year-over-year drop, with a mere 0.9% market share. French brands sold just 2,022 units, down 37.9% year-over-year, shrinking their share to 0.2%. Other European brands sold 5,523 units, plunging 53.7% year-over-year. From January to July 2026, cumulative retail sales of Chinese brands reached 6.677 million units, down 18.6% year-over-year, with a market share of 65.6%—an increase of 5.4 percentage points compared to the same period last year.