From：Internet Info Agency 2026-08-22 09:15:09
In July 2026, Toyota sold 114,700 new vehicles in the Chinese market, down 24.3% year-on-year; Nissan sold 23,677 units, a 58.7% year-on-year decline, marking its fourth consecutive month of year-over-year declines; Honda sold 25,052 units, down 44.1% year-on-year, extending its streak of year-over-year declines to 30 consecutive months. Cumulative data for the first seven months of 2026 show that Nissan’s total sales in China reached 261,100 units, down 22% year-on-year; Toyota’s cumulative sales totaled 809,400 units, down 18% year-on-year; and Honda’s cumulative sales stood at 238,700 units, down 36% year-on-year. Meanwhile, China’s new energy vehicle (NEV) market continued its rapid expansion during the same period. In July 2026, domestic NEV sales reached 1.561 million units, up 23.7% year-on-year, with a market penetration rate of 60.4%. From January to July 2026, NEVs accounted for 51.2% of total vehicle sales. In July 2026, domestically branded passenger vehicles captured 77.4% of the market share, an increase of 7.2 percentage points year-on-year. Among the top ten best-selling passenger car models by retail volume that month, only one joint-venture ICE model—FAW Toyota’s Corolla Cross—made the list, ranking tenth. Honda has announced it will transfer primary development authority for its battery electric vehicles (BEVs) to its two Chinese joint ventures, Dongfeng Honda and GAC Honda, and is collaborating with companies such as Huawei and Momenta. The company plans to launch more than 10 electric models in the Chinese market between 2026 and 2027.
