Jishi Auto and Etihad Airways Sign Cooperation Agreement

Recently, Ji Shi Auto (ROX Motors) officially signed a cooperation agreement with Etihad Airways, the national airline of the United Arab Emirates. Under the agreement, Etihad Airways will join Ji Shi’s “UNFOLD THE WORLD – Africa Season” campaign as a partner, and the two parties will collaborate in areas including smart mobility, travel experiences, brand partnerships, and global market expansion. “UNFOLD THE WORLD – Africa Season” is an Africa-based off-road expedition initiated by Ji Shi Auto, centered around its ROX ADAMAS vehicle. The campaign tests the vehicle’s performance across diverse terrains such as deserts and savannas, while producing a series of documentary-style brand content focused on mobility and exploratory travel. Both parties stated that they will further discuss specific project details, commercial terms, and implementation plans within the framework of the agreement. This partnership forms part of Ji Shi Auto’s global expansion strategy.