From：Internet Info Agency 2026-09-14 08:39:00
On August 21, the opening day of the Chengdu Auto Show, BMW announced that reservations for the new-generation iX3 had begun, with the base model starting at a nationwide uniform price of RMB 269,900—matching the final launch price. The 2024 model-year version of the previous-generation locally produced iX3 had an official guide price of RMB 405,000, but its terminal price dropped to around RMB 220,000 during end-of-life inventory clearance. On August 28, FAW-Volkswagen launched pre-sales in Hangzhou for the ID.AURA T6, starting at RMB 135,900. This midsize all-electric SUV exceeds 4.8 meters in length and features a driver-assistance system equipped with LiDAR. Developed on Volkswagen’s CEA electronic/electrical architecture, the ID.AURA T6 uses intelligent driving chips and algorithms from local suppliers and joint ventures, voice technology from a domestic provider, and battery cells sourced locally. The new-generation iX3 is equipped with batteries supplied separately by CATL and EVE Energy. Its intelligent driving solution was co-developed by BMW and Momenta, while its cabin AI engine was jointly built by BMW and Alibaba. On September 3, Audi announced the official launch of its Innovation Technology Center in Shanghai—the brand’s first fully localized R&D entity covering the entire value chain in China and its first overseas center dedicated to smart electric vehicle technologies. The center focuses on developing the next-generation ADP platform specifically for the Chinese market. Volkswagen Automotive Technology (China) Co., Ltd., based in Hefei, completed its end-to-end R&D and testing center in November 2025, accelerating development cycles by approximately 30%. Toyota has implemented a Chief Engineer system in China, with Chinese teams leading vehicle definition; Nissan and Honda have assigned leadership of their next-generation EV programs to Chinese teams, integrating intelligent driving and cockpit solutions from Momenta and Huawei respectively. SAIC-GM has transferred new vehicle definition authority to its Chinese side, with Pan Asia’s architectures now serving global models; Dongfeng Peugeot Citroën’s Chinese-developed technical solutions have entered Stellantis’ global R&D system. In June of this year, joint-venture and foreign brands held a combined market share of 24.5%. The share of mainstream joint ventures has declined from 51% three years ago to under 25%, while domestic-brand passenger vehicles have maintained a stable market share above 68%. The industry-wide profit margin stands at 4.1%. According to J.D. Power research, the average development cycle for new joint-venture models is 46 months, compared to 28 months for domestic brands. On the export front, Changan Mazda has upgraded its Nanjing plant to serve as Mazda’s global export hub for new energy vehicles, with the EZ-6 already shipped to over 20 countries and regions including Europe and Australia. Dongfeng and Nissan have established a joint import-export company. In the first half of 2026, Yueda Kia’s Yancheng plant exported more than 80,000 vehicles to 89 countries and regions.
