Sources say Zunjie May Launch New Sub-Brand Priced at 400,000-500,000 Yuan

On November 9, according to people familiar with the matter, HIMA Maextro may launch a new sub-brand, with a pricing range of around 400,000 to 500,000 yuan, focusing on SUVs. The source said that Maextro's cooperation with Maserati belongs to two separate projects, and the specific details of the sub-brand have not yet been officially determined. Previous market rumors suggested that the three-way cooperation between Maserati's parent company Stellantis, Huawei, and JAC is close to being finalized, with plans for two new all-electric models, with the vehicles to be manufactured at the Maextro super factory. The new cars are a mid-to-large all-electric SUV and a large all-electric GT. Maextro is an automotive brand launched by Huawei and JAC under the HIMA model. Its first model, the Maextro S800 sedan, was released in May 2025, with a price range of 708,000 to 1,018,000 yuan. The vehicle features 4 lidars, 13 forward sensors, 11 rear sensors, and 8 side sensors. In August 2026, deliveries of the Maextro S800 Grand Design Collector's Edition and the Maextro V800/V680 flagship MPVs began. In September 2026, Yu Chengdong, Huawei's Executive Director, Chairman of the Product Investment Review Committee, and Chairman of the Terminal BG, revealed during a visit to HIMA offline stores that Maextro's large ultra-luxury SUV will be launched in early 2027.