Aratas Debuts at the 9th CIIE and Unveils China Strategy

Recently, the 9th China International Import Expo opened at the National Exhibition and Convention Center (Shanghai). Electronic components company Aratas is exhibiting for the first time with a brand-new brand identity at Booth 4.1H B4-01 in the Technical Equipment Exhibition Area, showcasing a range of electronic component products and launching supporting solutions for fields including computing-power synergy, green and low-carbon development, industrial automation implementation, and smart life upgrades. On the morning of November 6, Aratas held a brand China strategy launch event at its CIIE booth under the theme "Renewal · Synergy · Innovating a Smart Tomorrow." Yukitaka Kamio, Executive Officer of Aratas Corporation and General Manager of the Global Sales Headquarters, attended and delivered remarks. He stated that the Chinese market contributes nearly one-third of the brand's global revenue. At the launch event, Tatsuya Kubo, Head of Corporate Communications at Aratas Corporation's Transformation Office, introduced the background of the brand naming and its three core values: Progressive, Agile, and Leading. Zhang Li, Director and General Manager of Aratas (Shanghai) Trading Co., Ltd., explained Aratas's localization development path in China. Tomomi Uesugi, Director and General Manager of Aratas (Shenzhen) Technology Co., Ltd., introduced the Shenzhen production base: the factory was established in 2001, initially producing basic electronic components such as relays and switches; from 2005, it gradually built fully automated production lines; in 2023, a local R&D center was established in China, with its laboratory receiving CNAS certification; in 2026, the base completed its renaming. Yukitaka Ichiyasu, Director and General Manager of Shanghai Omron Control Components Co., Ltd. (renaming in progress), introduced the Shanghai production base: the factory was established in 1993 and is now located in Jinqiao, Pudong, focusing on 15 categories of products including automotive relays and switches, with products supplied to global markets. It is currently using digital systems to achieve real-time visual traceability of quality status across the entire process from order scheduling to finished product delivery. In terms of product applications, the electronic components exhibited by Aratas can be adapted to AI chip testing scenarios and power management modules. Its power relays and high-voltage DC relays are used in photovoltaic inverters, energy storage systems, new energy charging piles, as well as battery pack circuit-break protection and charging connection detection in new energy vehicles. Currently, Aratas provides complete carbon footprint traceability data for 35 products on sale. Related components have been applied in semiconductor testing equipment, industrial automation production lines, and smart building scenarios. An interactive sandbox for full-scenario applications is set up at the booth, demonstrating the products' applications in scenarios including integrated wind-solar-storage, smart charging networks, semiconductor testing factories, industrial automation production lines, smart buildings, and computing-power synergy. Kubo stated that Aratas's components business can be traced back to 1933.