From：Internet Info Agency 2026-11-10 10:10:00
Recently, Volkswagen, Mercedes-Benz, and BMW successively disclosed their Q3 2026 financial reports. Volkswagen Group posted an operating loss of €5.86 billion in the third quarter, with an operating margin of -7.8%. BMW adjusted its full-year automotive segment EBIT margin guidance to -0.5% to 0.5%, marking its second downward revision in less than five months. Mercedes-Benz lowered its 2026 adjusted return on sales for the automotive business from 3%–5% to 2%–3%; the automotive division's Q3 EBIT came in at €901 million, down 39.7% year-on-year. In terms of sales, Volkswagen delivered 1.379 million vehicles in China in the first three quarters, down 30.2% year-on-year; Q3 deliveries in China totaled 405,800 units, down 38.5% year-on-year. Over the same period, Volkswagen grew 1.7% in Europe and 4.3% in South America, while North America declined 4%. BMW's Q3 sales in China stood at 86,800 units, down 31% year-on-year; global deliveries in the first three quarters reached 1,707,800 units, down 4.9% year-on-year. Mercedes-Benz's Q3 sales in the Chinese market fell 8% year-on-year, while Maybach's global quarterly sales totaled 2,590 units. On corporate plans, Mercedes-Benz intends to launch more than 40 new models over the next three years, introduce 7 China-exclusive models by 2027, and adopt Momenta's intelligent driving solution. Volkswagen announced a €31 billion cost-reduction plan and is developing a China-exclusive electric platform through its joint venture with SAIC. BMW is advancing its Neue Klasse models. In addition, Mercedes-Benz Chief Technology Officer Jörg Burzer said at a recent media roundtable that the L3 autonomous driving system the brand launched in earlier years has limited practicality. Mercedes-Benz has adjusted its technology roadmap to prioritize refining high-level L2 assisted driving, with plans to skip L3 in the future and leap directly to L4.
