From：Internet Info Agency 2026-11-11 20:00:14
On November 11 local time, Mercedes-Benz Group CEO Ola Källenius and Burkhard Riering, editor-in-chief of Germany's Automobilwoche, jointly attended the opening event of the 20th Automobilwoche Congress, where they discussed the Chinese market, the electric transformation, and technological changes in the automotive industry. Källenius stated that in the face of the price war, Mercedes-Benz has chosen to stabilize prices and maintain dealer profitability, and that adopting this strategy means sacrificing some sales volume. Regarding the level at which the Chinese market will stabilize in the future, Källenius said it is currently impossible to judge. Källenius stated that in early 2026, Mercedes-Benz expects the Chinese auto market to decline and has prepared for a sales drop. He said the overall Chinese auto market has fallen by more than 20%, while the luxury car market has shrunk by 30%. Källenius stated that Mercedes-Benz has no intention of withdrawing from the Chinese market, and that China is an important pillar of Mercedes-Benz's strategy. In the coming years, Mercedes-Benz will launch new products and launch an offensive with a new business layout.
