From：Internet Info Agency 2026-11-12 13:56:00
Nissan Motor cut its global sales forecast for the second time this year, adjusting its sales guidance for the fiscal year ending next March to 2.97 million–3.00 million units, about 150,000 units below its previous target. Data released by Nissan on October 29 showed that its global cumulative deliveries in the first nine months totaled 2,182,362 units, down 9.3% year on year. To reach 3 million units by year-end, average monthly deliveries in the fourth quarter would need to reach about 272,500 units, a 10% increase from the September sales level. The last time Nissan's calendar-year sales fell below 3 million units was in 2003, when sales stood at 2.968 million units. China is currently Nissan's second-largest market. More than half of the decline in this round of global sales came from China. Nissan's sales in China fell 32% this year, with a 62% drop in September alone. On the November 11 earnings call, Nissan Chief Financial Officer George Leondis said the Chinese market is highly volatile. In the fiscal year from April this year to March next year, Nissan expects sales in China of 370,000–400,000 units, a decline of up to 43% compared with 653,000 units last year. Nissan's peak sales in China occurred in 2018, reaching 1.5 million units that year. In the first nine months of this year, Nissan's sales in Canada fell 15%, Europe declined 9%, and other scattered markets such as the Middle East fell 15% in total. Over the same period, Nissan's U.S. deliveries rose 0.6% to 716,283 units; retail orders increased 8.1% to 557,568 units. Nissan is scaling back fleet bulk orders. Nissan currently expects North American sales to rise 4.2% to 1.35 million units this fiscal year, above its August forecast of 1.32 million units and above last year's 1.29 million units. Despite the lowered sales forecast, Nissan maintained its full-year operating profit guidance of $1.3 billion. Nissan expects to release a new mid-term business plan in February next year.
