Vision of GREAT WALL MOTOR GLOBALIZATION, "Going Out" is not only a slogan

From:Internet Info Agency 2019-03-15 13:12:21

Recently, Dong Mingzhu, chairman of Gree Electric Appliances, criticized the Chinese auto industry for low quality, which became a hot topic. However, as a “half outsider”, her knowledge of the Chinese auto industry has remained at the same time many years ago. According to the data released by CPCA last year, even in the case of a decline in the Chinese auto market, the export volume of Chinese automakers still has a double-digit percentage increase, and the volume of exported narrow passenger vehicle is about 620,000 units. At the same time, such as GAIC passenger cars, Zotye Auto, Great Wall Motors and other car companies have also decided to focus more on the overseas markets.

Among the many car companies, Great Wall Motor has the greatest ambition. Everyone is more optimistic about it. Great Wall Motor also proved that “going out” is not a slogan of screaming. In the past 20 years, the products produced by Great Wall Motor have been exported to a quarter of the world's countries and regions, with a cumulative export volume of over 600,000 units. In 2019, Great Wall Motor's Haval, WEY, ORA, and Great Wall pickup brands will jointly challenge overseas markets.

As one of the earliest Chinese independent car companies to go abroad, Great Wall Motors began export trade in 1998. In more than 20 years, Great Wall Motor's products have been exported to nearly 60 countries around the world, covering Australia, South America, Southeast Asia, the Middle East and Africa, including Australia, Russia, South Africa, Ecuador, Peru, Chile. , Malaysia and Saudi Arabia. The cumulative export volume has exceeded 600,000 units.

OVERSEA LAYOUT: Six R&D centers and five SKD plants

In the process of expanding overseas markets, Great Wall Motor has gradually improved its layout in the fields of R&D, manufacturing and assembly, and built the foundation for the next move. According to the information, Great Wall Motor has set up six R&D centers in Japan, the United States, Germany, India, Austria and South Korea, and established five SKD plants in Malaysia, Ecuador, Iran, Tunisia and Bulgaria.

It is reported that Great Wall Motor currently has a R&D team of more than 7,000 people, including more than 100 overseas technical experts, covering various fields such as automotive engineering, design and IT. In terms of research and development results, by the end of last year, Great Wall Motor had obtained 7,480 patents in more than 60 countries around the world.

In addition, the first CKD plant invested and built by Great Wall Motor, the Tula factory in Russia, is also scheduled to start production in April this year. The plant was built by Great Wall Motor for $500 million and has a planned capacity of 150,000 units/year (80,000 units in the first phase and 150,000 units in the second phase). In the future, the Tula factory will start production of models such as the F7 and F7x.

Three wholly-owned sales subsidiaries / 418 dealers worldwide

Equally important to R&D and production is the construction of the sales network. According to incomplete statistics, Great Wall Motor has opened three wholly-owned sales subsidiaries in South Africa, Russia and Australia, and had 418 Haval dealer stores. Among them, in Russia, there are 40 high-standard car sales showrooms. According to the plan, by 2020, Great Wall Motor will expand to 65 stores in Russia, and they will fully comply with the Haval 4S store standard.

In addition, when it comes to the sales subsidiary that Great Wall Motor has set up overseas, it has to mention a notice issued by the company recently. According to the announcement, Great Wall Motor will invest in India with its wholly-owned subsidiary TIDE TECHNOLOGY AND TRADE Co., Ltd., with a total investment of about 10.45 million yuan. Among them, Great Wall Motor invested about 10.44 million yuan, with a shareholding ratio of 99.9%, and TIDE TECHNOLOGY AND TRADE Co., Ltd. invested about 10,000 yuan, with a shareholding ratio of 0.1%.


At present, India has become a potential market that cannot be ignored in the world, and is expected to break out in the next three years and will become the world's third largest auto market. According to sales data last year, sales of commercial and passenger vehicles in India exceeded that of Germany (3.74 million), reaching 3.99 million. Faced with such a promising market, Volvo, Kia, Ford and other automakers have made plans, and Great Wall Motor is no exception. The establishment of the Indian sales subsidiary will not only help Great Wall Motor to further expand the South Asian market, but also is expected to pave the way for ORA to enter the Indian electric vehicle market.

Last year, overseas sales increased by 20% /, models involving SUVs and pickups

In terms of sales volume, although the sales of Great Wall Motor in overseas markets are far from being comparable to the sales in the Chinese market. But the increase in the past two years cannot be ignored. According to official data, the company's cumulative exports in 2018 were 46,900 units, an increase of 20% year-on-year. Among them, Haval SUV exported 30,000 units, an increase of 32%; the Great Wall pickup exported 13,000, an increase of 20%.

In terms of models, the products that Great Wall Motor exports overseas are mainly Haval SUV and Fengjun pickups, such as H1, H2, H6, H9, Fengjun 3 and Fengjun 5. And some of these models are also purchased for official use. In the future, with WEY and ORA, it is believed that Great Wall Motor's sales in overseas markets are expected to further break through.

Editor:Wang Lei