Home: Motoring > Tula factory put into production, GWM entered a new era of globalization

Great Wall Motors Tula factory put into production

From:Internet Info Agency 2019-06-06 16:54:49

IIA reports from Tulskaya, Russia | Previously, GWMs had comprehensively deployed overseas markets along with the “One Belt, One Road” policy, and successively established a number of KD assembly plants and global R&D centers, including the first overseas full-process vehicle manufacturing plant in China, the Tula factory in Russia. On June 5th, Beijing time, IIA learned from the official that the GWM Russia Tula factory was put into production, and the company's first "global car" Haval F7 was also offline and launched.

It is reported that the Tula factory is currently the largest investment project of China's manufacturing industry in Russia, and it is also the largest factory built by Chinese automakers overseas. It can be said that the completion of the Tula factory has not only meant that GWM's globalization strategy has entered a new stage, but more importantly, Chinese auto companies will also open a new journey of globalization.

Wei Jianjun, chairman of GWMs, believes that the globalization of Chinese auto brands is not about technical or product quality issues, but that there is not enough global layout and ability to control globally. This requires more resources and energy to challenge. The GWMs Tula Factory is the first overseas full-process vehicle manufacturing plant built by Chinese companies based on the above considerations.

The journey of GWM’s globalization

The Tula factory in Russia is the sixth largest production base of GWMs overseas. It is located in the Uzlovaya Industrial Park in Tula, Russia, close to the capital of Tula and the city of New Moscow. This geographical location will not only cover the Russian local market, but also radiate neighboring countries such as Kazakhstan, Azerbaijan, Moldova and Kyrgyzstan. In the future, the Tula factory will also become a key starting point for GWMs to open up the Asian and European markets, helping the globalization of GWM to go further.

The total investment of GWM's Tula factory in Russia is about 500 million US dollars. The whole plant area is divided into two parts: production area and living area. Among them, the production area covers an area of 216 hectares, with stamping, welding, painting, final assembly and soft and hard decorative parts, seat and exhaust system technology, production capacity of 150,000 units / year (the first phase of 80,000 / year). The localization rate is 65%; the living area covers an area of 13.0 hectares and contains rich living facilities such as canteens, medical rooms and sports equipment.

In the Tula factory, there are 72 ABB robots and EMS automatic distribution system, the main welding line automation rate reaches 100%, and the sub-welding line adopts NBG automatic mold changing device, which can simultaneously meet the co-production of three models. A total of 37 robots were installed in the coating production line, and a large amount of robot investment made the automation level of the coating production line at the international advanced level. The assembly shop uses a flexible design that can accommodate the production of both load-bearing and non-loading models.

It is reported that after the GWM Tula factory is put into production, the total output value of the factory can exceed 18 billion yuan, the profits and taxes will exceed 3 billion yuan, and the employment of about 4,000 people will be provided to Russia. At the same time, the Tula factory can also provide manufacturing capacity OEM support for other Chinese automakers in Russia, which is conducive to the joint development of Chinese auto companies in Russia and fully play a leading role in branding towards internationalization.

The Haval F7 is the first product of the Tula factory to be put into production. It is positioned in the "AI Intelligent Networking SUV". It has the characteristics of globalization, intelligence, networking and rejuvenation. At present, the car has been launched in the Chinese market, with an average monthly sales of more than 10,000 units, and the cumulative sales volume of has exceeded 60,000 units in less than 6 months. After the Haval F7, in the future, F7x, H9 and subsequent new platform products will be put into production at the GWM Tula factory.

GWM's global layout has become increasingly complete

In addition to the Russian Tula factory that was completed and put into production, GWM has gradually improved its layout in the fields of R&D, manufacturing and assembly in the process of expanding overseas markets. At present, GWM has six R&D centers in Japan, the United States, Germany, India, Austria and South Korea; five KD assembly plants in Malaysia, Ecuador, Iran, Tunisia and Bulgaria, plus the Tula factory that has just been completed. It has formed a comprehensive layout of six overseas R&D centers and six major manufacturing plants.

In terms of marketing layout, GWM has opened three wholly-owned sales subsidiaries in South Africa, Russia and Australia, and has more than 460 Haval dealer stores. Among them, in Russia alone, the number of high-standard car sales showrooms has reached 52. According to the plan, in the future, GWM will achieve the goal of 1000 dealers around the world.

GWM's four major brands will enter in global markets.

As the first batch of Chinese car companies to go abroad, GWMs has achieved exports since 1998. In the past 20 years, GWM's products have been exported to a quarter of the world's countries and regions, including Australia, Russia, South Africa, Ecuador, Peru, Chile, Malaysia and Saudi Arabia. More than 600,000 vehicles.

Wei Jianjun believes that the globalization of Chinese brands is an inevitable trend. In the future development, Haval must go out and build a globally competitive product to achieve a globally influential brand. Therefore, GWM launched a new overseas layout, and its four major brands will gradually go abroad and enter different market segments to compete.

First of all, the Great Wall pickup truck has always been the main force of export; according to Haval's 5-2-1 globalization strategy, the brand will achieve annual sales of 2 million vehicles in 5 years, becoming the world's first professional SUV brand; then WEY brand will enter the overseas high-end market and competing with luxury brands; the globalization of ORA is also in preparation.

Written in the end: After the success of the Chinese market, Great Wall Motors turned its attention to the world and sought the transformation and upgrading of “going out”. The completion and commissioning of the Tula factory in Russia is the first “bridgehead” that has been nailed to the world map. The Great Wall Motors will go further on the road of globalization.

Editor:Yu Chang