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A Different Night for Volkswagen

From:Internet Info Agency 2019-09-10 17:07:30

Volkswagen Group evening is a show for the global media at before the first press day of the IAA International Motor Show in Frankfurt. The main content of this show is to introduce the public the latest products of each brand, and to release some strategies for the future. The chairman of the Group is the protagonist of this show. In most cases, the chairman of the Group will also allocate a certain time to each sub-brand, so that the chairman of the brands such as Audi, Skoda and Porsche can also be on the stage.

Since the resignation of Martin Winterkorn in 2015, Matthias Müller has adopted a decentralized strategy to minimize the time it takes to play as the chairman of the group. The center of the stage tries to give the major brands, Volkswagen, Audi, Porsche and Skoda more exposure. The consequence of this was that the princes were getting much stronger and aggressive.

Dr. Herbert Diess, chairman of the board of management of Volkswagen Group and CEO

After Dr. Herbert Diess' took the office in 2018, the group's leadership style has substantially changed. Since Diess was from BMW, he had neither a foundation nor a small party in the Volkswagen Group. His management strategy was completely different from that of the previous managers. In a short period of time, Diess quickly gained the trust of the trade union and the group. The sub-brands saw that the new boss was getting more and more stable. At the same time, he continued to promote the people he trusted to the front stage. Those chairmen of the sub-brands gradually realized the power of Diess.

Diess has been emphasizing the reform, innovation and transformation of Volkswagen since he took over the Group. His specific focus is on electric vehicles. Diess took office after the diesel scandal occurred, and he knew how much damage the scandal caused to the Volkswagen Group. Therefore, he firmly grasped the theme of EV and carried out drastic reforms to the public. As the Group evening showed, today's Volkswagen is completely different, and the Volkswagen in the future will be different either.

On the evening at before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. 

The modification of the Logo is to send a clear signal to the outside world that the future Volkswagen is fashionable, environmentally friendly, young and electric.

Mr. Li San, vice-president of Internet Info Agency

On the way back from the Volkswagen Group evening, I also discussed with Dr. Diess: Your philosophy and ideas are trendy, and Volkswagen's electric vehicles are also cool, but our Chinese electric vehicle companies are also very promising, you still need to whip and spur!

Editor:Li San