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It's time to get to know Bestune again

From:网通社 2020-03-12 13:40:08

On March 7, Bestune T77 PRO was officially launched. The price of 105,800 to 138,800 yuan makes it do very well in the extremely competitive camp of compact SUVs. In the current automotive market, about 45% of passenger car sales share comes from SUV models, and half of them are compact products. It can be said that taking the demand point of consumer cars for compact SUVs has also been a magic weapon for becoming hot-selling products.


Since the launch of the Bestune T77 in November 2018, the cumulative sales have been close to 60,000 units, and the proportion of Bestune family products has become higher and higher, and it has gradually surpassed the X40, which has long occupied the top of the family sales list. You know, the small SUV and the price range of 70,000 to 100,000 yuan are the key factors for the best selling of Bestune X40.

Why is the cross-level T77 a Bestune hot product?

Older users must remember the old Bestune models with FAW's "Eagle Standard". "Simple, robust, and economical" is the deepest impression that Bestune products have left on consumers. The accumulated good reputation has become a wide Bestune user. The foundation of valuable wealth. Bestune had glory and highlights from 2006 to 2018. In the later period, with the iterative update of competing products, the upgrade of consumer consumption, and the decline of its own product competitiveness, Bestune faced major challenges. This stage can be called "Bestune 1.0".

In July 2017, Xu Liuping, Chairman of FAW Group, comprehensively planned and strategically deployed China FAW, as its Bestune brand ushered in its major development opportunities. In September of that year, Liu Changqing, general manager of FAW Car Co., Ltd., carried out a comprehensive reform of the Bestune brand. In just one year, on October 17, 2018, the new Bestune brand strategy conference with the theme of "Bestune, rush forward" was held in Tengchong, Yunnan. At the conference, Bestune announced and launched the new "Window of the World" LOGO, which opened the era of Bestune2.0.

Bestune T77 was officially unveiled and pre-sale was launched that night, and officially launched to the market one month later. This car is not only the first new car with the new English logo BESTUNE by Bestune, but also the crystallization of the hard work, hard work, sweat and dream of the new Bestune people, which is of great significance.

While striving to make a good product, how to do a good job in marketing and let more consumers understand and understand it is a question before Bestune.

By researching product audiences, combining hot topics and events, and accurately grasping the pulse of propaganda, Bestune T77 became the official designated car for a popular reality show in the first quarter of 2019, which caters to the youth of ordinary consumers The demand for entertainment content also integrates T77 with topicality and youthfulness through the commonality between the two parties, that is, the correct values of transmitting positive energy to the public and actively participating in social welfare.

In the second half of last year, FAW Bestune teamed up with today's headline to create the "2019 Fashion Festival". Bestune T77 won the annual "Most Fashionable Design Model" award for its unique strength and good reputation. Mr. Hu Sheguang, an internationally renowned designer, used Bestune T77 as an inspiration source to present a colorful and colorful national stage catwalk show to the audience.

Bestune's products are getting younger and performance is closer to consumers' needs, which strongly explains the January to October 2019 China automobile market sales fell 11% year-on-year. the reason. "Data speaks". Behind the data is consumer support and affirmation of T77 and the new Bestune brand.

Help and Care

Entering January 2020, the sudden outbreak of new crown pneumonia disrupted the established plans of most companies and the daily life of the general public. The Bestune brand launched the support policy for dealers as soon as possible: more than 200 dealerships across the entire network Opening business on the Internet has created a “one-click car purchase” facility for consumers. At the same time, in order to pay tribute to the medical staff, Bestune also introduced a preferential policy for car purchases for medical workers, showing the corporate social responsibility and responsibility of FAW Bestune with actual actions.

Before the launch of T77 PRO, Bestune conducted a three-day "transparent factory" online visit through the Internet to show the netizens at home during the epidemic to the production process and process standards of FAW's Bestune production workshop. This is not only a new way of product promotion, but also a measure of caring and responsible for consumers, and it is also a demonstration of full confidence in their own products.

Seeing this, I can't help but sigh, "It's time to get to know Bestune again!"

Editor:Huo Hongwei