WEY: User-centered layout, looking to the future

As an independent high-end brand in China, the WEY brand has gained 300,000 fans after more than 3 years of development. On November 13, 2020, the WEY VV6 Child Care Edition was officially launched. This car is a model for users from the perspective of child safety. During the launch event, IIA had an in-depth interview with Mr. Qiao Xinyu, deputy general manager of WEY brand marketing. He said: “The WEY brand will focus on user experience and the development of new products for a long time. In addition, at least three models will be launched next year. ."

On November 13, 2020, the 2021 WEY VV6 adds a new VV6 child care version, priced at 158,000 yuan. The car is a product created through consumer demand, and it is hoped that consumers can feel the care of the WEY brand for users. In addition, the WEY brand, as a pioneer of domestic independent high-end brands, has formed a co-traveler relationship with friends and merchants, and each company is working hard to explore ways for Chinese brands to move up. After the event, IIA and Mr. Qiao Xinyu, deputy general manager of WEY brand marketing, discussed the future prospects of WEY brand.

First of all, the WEY brand has a unique gene, that is, relying on the full support of the Great Wall Motor Group, the success of the Haval brand and Great Wall pickup can prove Great Wall Motor’s strong technical reserves and R&D capabilities. At the same time, strong technical reserves and excellent scientific and technical personnel are enough to make Great Wall Motor's brands compete with joint venture brands.

Secondly, within the group, we will register the WEY Road App with real name. This app is specially created for users. Users can interact with us in real time on it, and we can also pay attention to the demands and needs of users on it at any time. Many people think that such an approach is a gimmick, but it is not. It is a genuine effort to communicate with users.

Finally, we will have 600, 700 user appeals every day, and we will filter them one by one and feed them back to users as soon as possible. In this way, the distance between us and users can be shortened. Only this kind of personal butler service can reflect WEY The brand's genes and distinctiveness. In addition, we now have not only the awareness of new forces in car-making, but also the accumulation of 30 years of car-making, a strong technical reserve and a user-centric concept, so the WEY brand has changed from a traditional car manufacturer to a new powerful automaker.

Although the WEY brand has been established for less than 4 years and is still very young, it has shouldered the burden of the Great Wall Motor brand's upwards. Judging from the current results, the WEY brand has achieved fairly good results and has been recognized by consumers. However, how to make the WEY brand accumulate in the future is a problem that Qiao always needs to face.

In this regard, Mr. Qiao Xinyu also answered, he said: “In the future, we still have a lot of things to change, and the changes are not just changes at the marketing level. We must penetrate the research, production, supply, and marketing fields from within the company. Young Transformation is the trend of Great Wall Motors, and so is the WEY brand. We must adopt a positive and open attitude to cater to market demand."

In addition, the four words of tonality, exploration, vitality, self-confidence and enthusiasm will be the core perceptual value of the new brand that the WEY brand runs through in various fields from production to R&D and marketing.

Next year, the WEY brand will celebrate its fourth birthday. In this regard, Mr. Qiao Xinyu said: “Next year WEY will not be less than three models released, and the Tank 300 will be the first to be launched at the end of this year. The WEY brand will also integrate smart driving and smart cockpits into new products next year. Embed the concept of smart services in products."

Author: By this time Mr. Qiao Xinyu with the depth of communication, we find WEY brand has gradually formed its own mode of development, but it was born out of the ordinary to assume the burden of the next three decades, Great Wall Motor is understandable, after all, This brand is named after the surname of Mr. Wei Jianjun, Chairman of Great Wall Motors, and has extraordinary meaning. In addition, the WEY brand has gradually become a leader among Chinese independent luxury brands.