Volvo set record high sales in 2020

IIA has learned that Volvo has released sales data for 2020 in China. Data show that Volvo Cars' sales in China in December 2020 were 18,547 vehicles, an increase of 10.1% year-on-year. From January to December 2020, Volvo’s cumulative sales in China exceeded 166,300 vehicles, a year-on-year increase of 7.6%, which also set the record for Volvo’s highest annual sales in a single global market.

Specifically, all Volvo's models have outstanding market performance. Among them, the sales potential of cutting-edge products represented by Volvo S60 and Volvo XC40 began to explode, becoming a new driving force for brand sales. At the same time, the main models represented by Volvo XC60 performed steadily, laying a solid foundation for the brand to move forward.

Data shows that Volvo XC60 is still the best-selling model under the brand. Its cumulative sales in China in 2020 exceeded 61,616 units, followed by Volvo S90 with total sales of 35,631 units. Volvo XC90 also performed strongly, with total sales of 17,376 units. Volvo XC40 and Volvo S60 were sold 22,660 units and 21,681 units, respectively.

Judging from the sales performance of the models throughout the year, all Volvo products in China have achieved relatively outstanding results. This is inseparable from the unique luxury values that Volvo has been adhering to for many years, that is, "safety is luxury, health is luxury, and environmental protection is luxury". Volvo's consistent "people-oriented" brand value is being recognized by more and more domestic consumers. Based on the complete product lineup, the safety, health and environmental protection concepts that Volvo has been pursuing are also leading the industry trend.

In terms of marketing, Volvo also launched a number of innovative attempts in 2020. Among them, the official direct sales business represented by Volvo V60 was launched in the "World of Volvo", and then the XC40 pure electric version also started official direct sales. This is the first real new exploration of Volvo and even traditional brands in the sales model. Through standardized service procedures, Volvo and dealers have jointly created a brand-new business model, aiming to provide users with higher-quality and dedicated car purchase services.

In terms of service, Volvo has concentrated on studying the true demands and car usage habits of Chinese consumers, and has released a brand-new after-sales service concept.

Author: 2020 marked the tenth anniversary of Geely acquisition of Volvo cars on the occasion of ending, it was also the year that the world's car market enterprises face great challenges under COVID-19 impact. Yuan Xiaolin, President and CEO of Volvo Cars Asia-Pacific said: “Volvo has maintained a compound growth rate of nearly 20% in the past 10 years in China. The ability to maintain such a steady growth rhythm is precisely due to our 10 years of industrial and The commercial end has built up the system strength steadily. Behind this is a lot of slow work, meticulous work, ordinary work. These work together present a strong system, so that we have such results."

From the perspective of sales performance in China in 2020, Volvo has ushered in a new period of development opportunities in the domestic market and even the global market through nearly ten years of development. In the future, with the transformation of electrification and intelligence, Volvo will also usher in new opportunities and challenges.