Xiaomi SU7 Images Stolen by Dealers for Low-Price Clickbait; Official Exposes True Resale Value

Recently, a car owner discovered that photos of their Xiaomi SU7 had been stolen by unscrupulous used-car dealers and listed online for sale at an unusually low price of RMB 338,000—significantly below market value—as part of a "bait-and-switch" tactic. After being lured to the dealership by the low price, consumers are often told the vehicle has already been sold and are instead pressured to purchase more expensive models. In reality, the average second-hand price of the Xiaomi SU7 Ultra is around RMB 400,000, with a depreciation rate of approximately 25% (i.e., a residual value ratio of about 75%). Xiaomi founder Lei Jun previously claimed the model retains 80.1% of its value, while data from Guazi Used Car shows its one-year residual value ratio reaching as high as 91.78%, ranking it number one among new energy vehicles. Xu Jieyun, Special Assistant to Xiaomi Group Chairman Lei Jun, has reposted related news reports, urging consumers to beware of suspiciously low prices. Experts are calling for stronger regulatory oversight to crack down on such practices that disrupt market order and harm consumer rights.