Ford Hits Record Sales in Vietnam in 2025 with 8.6% Market Share

Ford Vietnam achieved record sales of 50,450 vehicles in 2025, a 20% year-over-year increase—the highest in its 30-year history in the country—and captured an 8.6% market share. Key models delivered outstanding performances: the Ranger sold 18,692 units, maintaining its position as the top-selling pickup truck with a commanding 68% market share; the Everest recorded deliveries of 13,056 units, up 20% year-over-year, securing a dominant 73% share of the midsize SUV segment; the Transit held a 74% share in the light commercial van market; and the Territory delivered 12,786 units, surging 57% year-over-year to rank second in the C-segment SUV category. In the same year, Ford launched its first all-electric SUV, the Mustang Mach-E, in Vietnam. To enhance customer service, Ford expanded its mobile service coverage, guaranteeing either a response within four hours or complimentary at-home service, and upgraded features on its official mobile app. Currently, Ford’s network of 56 dealerships is undergoing hardware and software upgrades to meet global standards. Recognizing its significant contributions to Vietnam’s socio-economic development, the Vietnamese government awarded Ford Vietnam an official commendation. While the company has not yet disclosed its 2026 sales target, customers purchasing a vehicle in January will receive a full subsidy covering the purchase tax.