Tesla Offers Model 3 Buyers ¥8,000 Insurance Subsidy as Automakers Launch New Year Sales Blitz

To counter declining sales and the upcoming halving of the new energy vehicle (NEV) purchase tax starting in 2026, Tesla China announced on January 24 that customers who place orders for the Model 3 Rear-Wheel Drive, Long Range Rear-Wheel Drive, or Long Range All-Wheel Drive versions before February 28 will receive an RMB 8,000 insurance subsidy. Additionally, buyers can choose between a 7-year ultra-low-interest financing plan (starting with a down payment of RMB 79,900 and monthly payments of RMB 1,759) or a 5-year zero-interest option. Tesla has previously rolled out multiple rounds of financial incentives. In response, automakers such as Xiaomi and XPeng quickly followed suit, launching promotions including 7-year low-interest financing and cash subsidies. According to statistics, since the beginning of the year, more than 20 automakers and 75 vehicle models have joined this price war. Industry insiders note that these promotional efforts aim to offset market pressures caused by the impending changes in purchase tax policy and rising technological barriers.